A good website design will always impact your client positively. If you are practicing some of the principles that used to work several years back, you might be hurting yourself by making your users frustrated by the experience in the website. So as to meet that standard for your law clients it’s important that you consider the following principles when developing your website.
Make sure your leads are simple. The leads that you use in your website should be straightforward and should not be complicated to the viewer. Including name, phone number and email in the forms might be too much. By including all this most of the client will not respond in filing the fields. Zanes Law is one of the website that uses this idea to reach its customers with ease.
It is essential to use one goal or one button policy. This also called attention ratio. Every page of the website should have one goal. By taking “sign up for free consultation” by adding more content to this button it will lose the attention. A the weak button will result when you add more buttons and links to a page.
Use emotive copy. It is not true to say that law website should consist of professional law wordings. Despite the fact that the website should show a given level of professionalism you should also have in mind to include some emotions in it Consider these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The the second statement will catch the attention of the clients as compared to the first one. With The help of this strategy Zanes Law has been able to gain more reliable client.
It is important to add social interaction to your site. Trust is all that drives law, and for this reason you should prove proof by including your social widgets showing testimonies and reviews from customers.
A good website design principle also includes excellent off page SEO. You should be very careful with the backlinks that you use. Search engines will neglect suspicious links and recognize the strong organic links.
Do not send clients to your home page. This the concept is ignored by many people. You should drive traffic to the page where there is a specific product rather than the home page this will help you increase sales. Zanes Law has greatly benefited from this kind of approach.
It is healthy to keep your blogs active. When a person pops in to your website and notices that you have not updated your website since the last two years, he or she will be very disappointed with your services. Frequently update your blogs like Zanes Law.
Finally avoid stock photography. Zanes Law uses original, interesting photos to create more attention to law clients.